With the fires, pandemics, and unsustainable emissions surrounding us these days, it’s no surprise that the market for air purifiers is hot, hot, hot. Sales for the category have increased 158% over the past two years, according to NPD. Among the most intriguing air purifiers on the market today are those that are portable enough to take with you on trips and those that analyze air and cloud data in real time. real and act accordingly.
Air purification company Aura Air covers both bases. Its Aura Air Mini is a beer can-sized portable air purifier that can clean up to 100 feet around a person, viruses and all, while its web-based Aura platform, which has been unveiled at CES in January, is designed to help businesses assess and manage the air quality of their offices on a large scale. The platform uses a coterie of sensors, real-time cloud-based pollution data, AI and synchronization with HVAC systems to automatically analyze and optimize air purification and temperature levels in buildings. offices, which saves energy. It also provides information about the air quality in an organization’s offices.
Aura Web Platform is capable of managing thousands of connected air purifiers around the world, for organizations that need it. Think of it as fleet management for air quality devices. The company’s solutions are already used by hospitals, schools, restaurants, government offices, retirement homes, apartment buildings and physical retail stores in more than 50 countries. Some of the companies using Aura’s technology include Google, JP Morgan, Subway, Brookfield, BHP, CARR Properties, Molex, and the City of Cambridge, Massachusetts.
A word about Aura’s air purifiers – the Aura Air and Aura Air Mini – themselves. Both, including the Aura Mini, use four stages of purification. The pre-filter captures large particles to prevent them from entering Aura’s patented three-layer ray filter, which itself has a HEPA layer to catch additional particles, a carbon layer to absorb gases and a special filter that uses zinc. The latter is designed to prevent pathogens from growing on the filter itself and kills them on contact. Then the UV-C light shines on both the passing air and the filter to kill any remaining germs. Finally, a sterilizer generates positive and negative oxygen ions while producing minimal ozone, according to Aura Air. Most good air purifiers on the market have HEPA and carbon filters, but it’s those extra layers that are part of the unique capabilities of the Aura hardware. Anyway, the Aura web platform is also designed to work with third-party air purifiers.
In episode 120 of Dealerscope podcast, I spoke with Roei Friedberg, CEO of Aura Americas, about the air purifier market, Aura Air’s holistic approach to indoor and outdoor air quality, the Aura Air Mini and the Aura web platform.
Click on the podcast below to listen to it now, or download it here.
Tom is the editor of Dealerscope.