Epic buys SuperAwesome Kids web platform


As part of an agreement that gives them access to one of the world’s leading GDPR-compliant kidtech platforms to deliver secure digital offerings to young children, the game company and maker of Unreal Engine Epic Games acquired pioneering tech company SuperAwesome, whose development tools are trusted by more than 300 leading brands, including LEGO, NBC Universal and Hasbro, to power secure digital engagement for more than 500,000,000 children every month, at across thousands of apps, games and services.

SuperAwesome’s Kids Web Services (KWS) Platform is a parental consent management toolkit that makes it easier for developers to create great experiences for users of all ages. Today, SuperAwesome products and services are GDPR compliant and have been certified through the KidSAFE and ESRB COPPA Safe Harbor programs. With AwesomeAds, developers can offer safe monetization for children in their products. Through the deal, Epic Games and SuperAwesome plan to expand the company’s offerings by creating a wide range of safe services for children in order to continue their mission of making the internet a safer place for children.

According to Tim Sweeney, Founder and CEO of Epic Games, “More kids are interacting online than ever before and now is the time to double their safety. SuperAwesome is the company the developers want to work with to create better online content for kids. We share the belief that digital experiences are better when you go the extra mile to respect privacy and we are excited to invest in that future alongside the talented SuperAwesome team.

“The internet was never designed for kids, so we launched SuperAwesome to make it as easy as possible to create secure and privacy-friendly digital experiences for kids around the world,” added Dylan Collins, co-founder and CEO of SuperAwesome. “Partnering with Epic Games gives us the opportunity to deliver on this promise on a scale that simply wouldn’t have been possible on our own. We are proud and excited to be working together to make the Internet safer for children.

Source: Epic Games

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Dan Sarto is publisher and editor-in-chief of Animation World Network.


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