New Pay-it-Forward Web Platform Enables Therapists and Mental Health Practitioners in the Hudson Valley to Help More People


NEW ROCHELLE, NY – a new niche crowdfunding site called Prodana, aims to empower therapists, mental health practitioners and healers in the Hudson Valley and upstate New York State to focus on helping others and empowering the community to get involved to support their efforts.

Prodana is the first “pay-it-forward” crowdfunding platform, allowing individuals to create “offers” with an emphasis on helping others; the beneficiaries of their kindness can then make contributions to help others in turn. The platform only disburses the collected funds when acts of kindness are confirmed by recipients, while also collecting ratings and reviews and reporting them to contributors. As a result, a “cycle of generosity” where each user focuses not on himself, but on helping others.

Prodana mainly focuses on therapists and mental health practitioners, knowing that there are an unprecedented need for emotional support around the world, because of the pandemic and its multiple repercussions on mental health. Prodana aims to break the transactional nature of conventional therapy where a person typically pays per session. Instead, a practitioner can focus on helping others, while allowing recipients to pay as much as they want or are able to do so, at any time in the future, knowing their payments will offer others the same potentially life-changing benefits that they themselves have received.

Prodana, from the term “pro bono” and the Buddhist word for generosity, was inspired by meditation centers and programs which are fully supported by this concept of forward payment. It provides individual practitioners with the technology resources to implement a similar system – to collect unique and recurring contributions, transparently display their impact, and maintain ongoing relationships with past grantees and contributors.

Mental health practitioners can structure their entire practice around this forward payment model, or use it to establish a “scholarship fund” where paying clients can make additional contributions to help patients. less fortunate.

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“Our vision is for people to think of their therapist the way they think of their Alma Mater’s scholarship program,” says Shalom Tzvi Shore, founder of Prodana and a practicing hypnotherapist, himself a graduate of Excelsior College at Albany, NY. “A good therapist can change the way you experience the world and the opportunities available to you; Prodana empowers people to express their gratitude for their therapeutic experience by helping them reach more people who may not be able to afford it.

If you’re a mental health practitioner – or anyone looking to focus on giving first and rewarding second – you can create a free Prodana account today and start giving your gifts to the world.

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