Many people assume that SEO and web programming and development have very little in common. They think SEO is all about putting keywords into their content and hoping Google will pick them out and rank them high in search results.
On the other hand, they believe that web programming involves understanding concepts such as Split Python, CSS and play with the code.
The truth is, the success of an online business depends on your ability to balance key skills including content creation, link building, analytics, and web development / programming.
You have to combine a lot of skills as the industry is changing fast and getting more and more competitive day by day.
This guide will explain how web development and SEO work together. You will learn how to optimize certain technical aspects of web programming to improve your chances of ranking your business higher on Google.
Let’s get right to the point.
Site map creation
An XML sitemap shows all the vital pages of your website or app, their content, and how they relate to each other. Having a sitemap for your online business can help search engine spiders crawl your websites more efficiently and index them correctly.
For example, if you have a large website with a not-so-clear internal linking strategy, a sitemap can direct bots to crucial pages for faster crawling and indexing.
In addition to their benefits for search engines, sitemaps also help with user navigation. A new visitor may want to refer to your sitemap for instructions on how to navigate the site.
With more people accessing the internet through mobile phones than desktop computers these days, mobile usability is a critical factor to consider if you want your site to rank well in search engines.
Google started seeing mobile usability as a ranking factor in 2015. In 2019, it made it clear that every website that seeks to increase search results should be optimized for mobile and make the user experience as seamless as possible.
This means for web developers and programmers they need to understand how to create mobile-friendly designs to enjoy more than half of all web traffic that now comes from mobile devices.
Without responding to mobile user browsing, your website might experience high bounce rates, a bad signal for Google that will ultimately hurt your rankings.
A great way to convert your website design into a responsive one is to define new Meta tags and change the CSS to improve the flexibility of different screen sizes.
You can also consider incorporating a dynamic design that makes your website look more interactive and makes it easy to update as needed. This is because it can serve different HTML content to desktop and mobile users after identifying the type of user agent requesting the content.
Finally, readability is an essential factor in improving mobile usability. Using clear, easy-to-read fonts keeps users browsing, which is another good signal for search engines.
You’ve probably visited a website that was super intuitive to navigate without having to flip through dozens of pages to find what you’re looking for. A website with a transparent structure is not only easy to navigate for visitors, but also for search engines.
One of the most effective ways to create a fluid site structure is to improve your internal linking strategy. This way, you make it easier for search engine spiders to crawl for links on your site and possibly better indexing.
Also on links, be sure to add the most important pages to your homepage to distribute authority over them. By showing the most recent or most important posts on the homepage, you will also allow visitors to find them faster, which is good for the user experience.
More tips to improve website / app structure for better SEO
- Optimize title tags to help search engines understand the overall structure of your web pages.
- Update the meta tags and headers of each page with unique keywords.
- Add relevant keywords in the alt attributes of your images.
- The URLs for each page should be friendly with relevant keywords and follow a consistent structure.
SEO and web programming are inseparable
While it may seem like SEO isn’t a web developer’s job description, we hope this article helps put an end to that misconception today. When you prioritize user experience, your visitors will be happy to engage more with your website, which ultimately improves SEO.