The year 2021 has proven that the online world has the power to drive businesses forward in turbulent times. It has played a leading role in maintaining relationships between companies and their customers and has even sparked areas of growth, emphasizing the importance of a strong and resilient online presence.
Now that it’s 2022, the world of web hosting, domains, and website building will likely continue to evolve to keep up with changing and growing business needs.
From how the function of domains will change, to the future of server centers and sustainability, here’s what could be in store for the world of web technology in the new year.
Domains will work differently
Domains are a finite resource, so it’s only a matter of time before companies are forced to think outside the box. 2022 will be the year when new domains start gaining popularity.
The UK domain name market has been too saturated with requests for .com and .co.uk extensions for some time. When these are not available, website owners will not opt directly for a secondary extension like .me or .cloud. Instead, they’ll go back and change something in their business name by adding a dash or a period between the words. Only when this compromise is not available do they consult the list to change the type of extension.
The way domains are used today has changed dramatically over the past decade and that will only continue to evolve in the new year. Often a Google search will be the quickest route to a website and therefore the specific domain name is far less relevant.
Businesses also need to consider the type of audience they attract and how they navigate the internet. Everyone has different behavioral traits online, but more often than not, we want to find the required information as quickly as possible.
Accessibility and simplicity are essential. And because of that, everything has to become shorter and faster to access, including web links. This is where these new areas will come into play.
We hope to see new domain extensions take off in 2022, including .shop and .cloud, but for this change to happen the market needs to buy in.
Building app-based websites will come to the fore
When it comes to the future of website building, web hosting platforms will have to adapt to ensure they are able to provide businesses with the ability to add widgets, new pages and update themes, all at the touch of a screen.
In short, the focus will be much more on convenience and ease than ever before. Website building will be all about entering basic information into an app: and if it’s not easy to use, businesses will lose customer interest.
Take the example of social store integration, with the growing popularity of platforms such as Facebook, Instagram and TikTok stores, it is more important than ever for web builders to offer fast integration that syncs easily with these canals.
Outsourcing will continue to increase
Businesses don’t want to have to maintain a website, and so in 2022 web hosting platforms that can provide infrastructure support such as upgrades and administration will be preferred, allowing businesses to focus on other key areas, such as revenue generation and business management.
We have many customers who are already consuming much of our underlying support. The demand for server support, for example, is on the rise as businesses seek ease of use.
Software developers want to connect to a server, install it, and be done. Over the next year, outsourcing activities such as server management will only grow in importance.
Cybersecurity will become an even bigger concern
The biggest threat to our industry right now is cybersecurity, and that will only intensify in the coming year.
Conversations around cybersecurity have become part of running a business and identifying who is responsible for maintaining the security of certain areas like email accounts, GDPR adherence, among others, is crucial.
Cybercriminals are here, and they will continue to grow. In 2022, there will be more emphasis on security within web hosting platforms. SSL certificates will become increasingly important in giving customers confidence that they can operate in a safe and secure space where day-to-day functions will not be compromised.
Green servers are the future
Environmental initiatives will be on the agenda for companies in various sectors as the business world turns to how we can build a more sustainable world and reduce carbon emissions.
With statistics estimating that data centers are responsible for 1% of the electricity consumed worldwide, this will become a high priority to achieve environmental business goals: data centers that run on renewable energy like the solar or wind energy will gain in popularity.
Keep going to stay in the game
The main takeaways are simple. Companies must now seek out the most convenient channels that facilitate their day-to-day operations and allow them to focus on revenue-generating activities. Traditional uses of domains will decline, giving way to a search engine driven future.
We will also see an increase in the number of companies valuing their web infrastructure and outsourcing the support they need to maintain it. Finally, the search for greener server vendors is just beginning and companies are going to be looking for vendors that will help with their carbon reduction commitments.
There is no denying that the online world is changing. Above all, hosting and website builder platforms as well as domain providers need to keep pace by offering the services businesses need to stay ahead in 2022.