Websters, Dubai-based digital social media company specializing in website design and digital marketing

0


The company provides a range of dedicated social media services as well as other digital support services such as website design, application development, graphic design, branding and related personalized solutions in according to individual customer needs.

Websters is a full-service digital social media agency passionate about delivering consumer-centric, data-driven solutions that drive results. The master of the web – Websters is made up of a team of experts with proven experience and excellent skills in related fields. It was founded by Sheeraz Saeed in 2011 and has served some of the biggest clients in the Middle East such as Zee TV, Zee Cinema, TOIFA and others.

In an interaction with Sujata Sangwan of BWDisrupt, Sheeraz Saeed, Founder of Websters, shares her company’s journey.

How was Websters created?

I was doing an internship in a company when I realized that I wanted to start my own business. Leveraging my technical knowledge, I started with WEBSTERS in 2011 on a very small scale, where I started with website development and social media services only. Since then, Websters has successfully launched and established itself as the leading provider of digital social media marketing in the Middle East region, enabling leading brands such as Zee TV, Zee Cinema and TOIFA to create a presence from scratch and grow it further through digital engagement. We now plan to capture the user base in India following the same model and aim to carve out a niche for ourselves with our unique marketing solutions.

The company provides a range of dedicated social media services as well as other digital support services such as website design, application development, graphic design, branding and related personalized solutions in according to individual customer needs.

Special key features

In summary, the main services we offer are social media marketing, digital marketing branding, content marketing, video marketing, web and mobile app development, etc. Our marketing philosophy is to help businesses create great products / services that seek to be discovered by their audience. We create an insightful strategy to convert audiences to fans as well as powerful analysis that measures the success of that strategy.

Differentiation

We made a foray into the industry because we saw a huge gap in the digital marketing space and observed that existing companies working on the same lines lack the know-how and the overall experience to serve customers. We wanted to bridge the gap and be the one-stop-shop for companies where they can expect to exercise the best capabilities for their digital implantation and future growth in the relevant industry.

Our dedicated team and immediate support is what sets us apart from the crowd. We pay attention to the smallest details mentioned by our client, work on it and integrate it into our activities for them. We not only aim to meet the needs of our customers, but also strive to take the next step and explore as many opportunities as possible for them.

Funding and traction

Websters is a successful start-up at this time. We have seen a great response in the Indian market, where 80% of the people we met are already active on social media who want to improve, do more with the existing platform and calculate the ROI of these platforms. -forms. And of course, here we are a one stop shop for every requirement.

We have seen year-over-year growth of the company since its inception. The growth has been tremendous where we have almost doubled our turnover every year.

Future plans

Our main goal with Websters is to conquer the Indian market in the same way that we have already done for the Middle East. Our goal is to be the largest digital marketing agency in the region and to provide the most unique digital marketing solution to our clients.

Our plan is to grow consistently and consistently. We are keen to acquire more customers with existing services and furthermore plan to focus more on content monetization and video marketing. Overall, we want to focus more on delivering content to customers. We believe that content in the form of video or images or even blogging plays a very important role and we want to focus more in this direction.

Market size

With a detailed range of services we offer, each service has its own market size independently in India. So if we take a look at the big picture as well as the exponentially growing Indian market, we have endless potential customer base that can be tapped into.

Challenges encountered

Matching and anticipating the rapidly changing digital landscape is proving to be one of the biggest challenges for digital agencies in India. At the same time, the small market players who offer the same services as us at much cheaper prices, but could not match our quality are lowering the level of the market, making it difficult for us as an agency. digital. combat.


Share.

Leave A Reply