Considering the internet remains one of the most effective ways to market your business in 2021, it’s no surprise that so many people stress the importance of having a website.
ABOUT THE AUTHOR
Amy Cross-Webber is the marketing manager for it’seeze websites
It’s true, even if it’s not quite true. Yes, although you need a website, the most important thing you need is an effective website.
Even if you plan to network locally and expect the majority of your clientele to come from your area, more than likely people will meet you online first.
In a recent statement from the Federation of Small Businesses, they confirmed that 97% of consumers will use the internet to research products and services. Then, of these, 82% will use a mobile phone.
So, given the above, what do we mean when we say an “effective” website? Well, it must consist of three elements. These are:
– It must be easy to find on search engines like Google;
– It must be easy to use on mobile devices; and
– It should provide a great user experience once people land on your site.
As long as your website can do these three things, it should be an effective way to attract customers, drive sales, and improve your brand reputation.
So how do you go about building your website? If you’re on a budget, more than likely you’ve considered using web hosting companies that allow you to build a website yourself. However, you might also be considering paying professional web designers to build your website for you. This article will take a closer look at how you choose a web hosting company and whether you should try building a website yourself.
Advantages and disadvantages of creating your own website
Of course, the most important advantage of creating your own website is the price. Sitting behind a laptop, picking a service, and building the site yourself is definitely the cheapest option, although it varies depending on what you want your site to do.
One of the most frustrating things about building your own website is the fact that it can be quite a complicated process. Where some vendors may say you could be up and running in less than an hour, realistically getting your website to perform well and effectively represent your brand in a unique way will take time and patience.
This uniqueness can only go so far, given that most of these self-service websites follow a strict template. As a result, you might end up with a basic-looking site that doesn’t pack a lot of functionality. Most small businesses have a plethora of originality to offer the world and that can get lost when trying to build a website yourself, which in turn could affect your overall brand image.
If you’re willing to take the risk and try to create your own site, when choosing a DIY app, don’t just consider star ratings, but read reviews to gather information about difficulty. of use of the creators of Web sites and on what they allow their users. do on them.
Hire a designer: national or local?
If after reading the above you have decided that you would prefer to hire someone to design your website, the next question you have is whether you should go for national or local designers to help you.
A larger national vendor will likely use a closed source content management system (CMS), while a smaller local designer will likely use a free open source content management system, such as WordPress, Drupal or Joomla.
Major National Suppliers
One of the main disadvantages of using a larger national provider is that they are usually quite expensive.
This is another case where you will need to do some research on what previous customers have said about the provider, as you will need to make sure that you choose one that offers excellent customer service, support, security and also a SEO help.
This is important because it not only means that you will end up with a unique design that you love, but it will also draw people to your website and provide solid returns on investment.
Other disadvantages of using large organizations are that many of them will outsource their work to centers outside the UK, this means security may not be as tight as you would like for your business and if you try to get online support after the fact. , it might be quite hard to find.
Make sure the organization you’re using is worth the money you’ll spend on it.
Small local creators
Although most of the time a smaller designer might seem like the more accessible option, you might be surprised at how expensive they can be. They also probably won’t be able to offer the same kind of design features as larger organizations, as they will have to rely on regular updates of the various plugins they will be using.
You’ll also need more patience when dealing with smaller designers, as they won’t have the same infrastructure that a larger company can offer. As such, building your website can be a much slower process.
You might also run into continuity issues with these organizations given their size, they are more likely to close their doors or move to another avenue of work, this means support after your website is set up might be scarce.
An exception to the above
There are, however, exceptions to what has already been said. There are a few web design companies in the UK that fall into the category of “large domestic providers”; however, they like to stand out from the crowd thanks to being a web design franchise, which means they have a network of regional consultants that makes everything much easier and personal when it comes to to create your website.
So, the main takeaways are deciding if you have the time and skills to build your own website, and then deciding which company to use to establish your online presence.
Be sure to do your research and check the reviews of the companies you are considering working with.