Zee Zest Launches Its Web Platform Covering Six Different Lifestyle Categories


Zeel’s lifestyle channel, Zee Zest, has launched their new offering called ZeeZest.com. Zee Zest said the website with its unique and differentiated content has led to over 3 million users in its soft launch phase.

Beyond TV, ZeeZest.com will offer information on all categories – Food, Travel, Health, Culture, Style & Beauty and Homes. Broadcast in multiple formats such as shows, recipes, articles, original videos, web stories, multilingual; it aims to arouse curiosity and make the ambitious lifestyle more accessible. While the most consumed content format remains videos, the millennial-friendly web platform will aim to serve consumer needs through a variety of content with a focus on upcoming digital IP addresses. In addition to access to Zee Zest shows, the website will also have ongoing contests to engage with users.

Amit Nair, CEO, Zee Zest, said: “Over the past few years we have seen significant growth in the consumption of lifestyle content with people keen to express their individuality and seeking to live a life of best quality. ZeeZest.com is uniquely positioned to be that guide for the urban millennial and young people to speak clearly, be it food, travel, homes and health. The strategy of having a strong digital TV + presence helps capture a large user base that spends across various categories to always stay ahead of the curve. The future will see several India Originals for TV, the first digital ideas and initiatives that will raise the bar for lifestyle content delivering immersive and engaging IPs with a key focus on user growth and revenue.

Amit Shah, Chief Cluster Officer – West, North and Premium at Zee Zest, said: “With the phenomenal success of Zee Zest in the space of just one year, we are now delighted to launch the website which will host a original and quality content. across the lifestyle categories. Digital will play an important role in our overall strategy and we will be a unique brand that will have a linear, digital and social presence and thus be an attractive option for advertisers. With the ambitious goal of entering the top 5 lifestyle publishers, the path is clearly set for the next 3-5 years to bring content, community and commerce together.

“With 5.89 million monthly page views and more than 3 million monthly active users, Zeezest.com is an ideal platform for brand advertising and they now have the choice to opt for the dissemination of their TV + digital campaigns or one or the other depending on their campaign goals, ”Zee Zest said in a press release.

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